Lily Chang

Private credit refers to non-bank lending where capital is provided directly to companies, often through private funds, rather than through public debt markets or traditional banks. Over the past decade, this asset class has moved from a niche strategy to a core allocation for many institutional investors and, increasingly, for retail investors as well. The surge in interest is not driven by a single factor but by a combination of structural changes in financial markets, evolving investor needs, and the search for resilient income.The Search for Yield in a Low-Return WorldOne of the strongest drivers behind private credit’s popularity is…

A slower-growth environment is characterized by modest demand expansion, cautious consumer spending, tighter capital markets, and heightened competition for existing customers. These conditions often follow economic maturity, demographic shifts, higher interest rates, or post-boom normalization. In such contexts, businesses cannot rely on rapid market expansion to mask inefficiencies. Instead, resilience, profitability, and disciplined execution become decisive advantages.Businesses built on steady operations often achieve better results during periods of slower growth, as they prioritize reliability, recurring income, disciplined cost management, and indispensable offerings instead of rapid expansion.Subscription and Recurring Revenue ModelsSubscription-based companies often remain resilient during periods of slower growth because…